As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand how online content performs and how users interact with a website.
In this course, I am learning the foundational skills of digital marketing: search engine optimization (SEO), content marketing, social media strategy, and analytics. I am also practicing how to use AI tools for content creation, keyword research, image generation, and data-driven decision-making. The goal is not only to understand digital marketing in theory but to apply it in a practical and measurable way.
To make the learning meaningful, I selected two companies that I am personally interested in. Throughout the semester, I will create content and analyses related to these companies. This project allows me to demonstrate my skills, contribute insights that may be useful for the companies.
Publishing Schedule
This website will publish blog posts according to the schedule below. The two companies I selected are Target and Starbucks. Completed posts are linked from the schedule.
9/14: Customer Persona for Target
9/14: Customer Persona for Starbucks
11/2: Content creation with AI for Starbucks: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation
11/16: Review analysis for Target
11/23: Review analysis for Starbucks
11/23: Web analysis
12/7 Final report
Why This Project Matters To Me
As a full-time student-athlete who also works at a coffee shop, I have learned how important it is to manage my time, stay consistent, and connect with different types of people. Working at a coffee shop has also given me experience understanding customers, paying attention to what people may want or need, and creating a positive experience for them. I see a lot of those same ideas connecting to digital marketing, where understanding an audience and what they value is very important.
This project gives me the opportunity to take those experiences and apply them to a real digital audience. Instead of just learning about marketing concepts in class, I can actually put them into practice through content, SEO, and analytics. By the end of the semester, I want this site to be more than just a class assignment. I want it to be a working portfolio that shows my growth, the skills I have developed, and my ability to create something meaningful while balancing school, athletics, and work.